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As Chief Marketing Officer at Parsable, Emma brings a wealth of experience in B2B technology marketing, go-to-market and business strategies. Emma oversees global marketing at Parsable, with a focus on understanding and representing the voice of the customer through brand awareness, product marketing, demand gen and customer marketing. Prior to Parsable, Emma was CMO at Joveo (an HR tech startup), where she built marketing from the ground up while developing the company’s go-to-market strategy across marketing, sales and product. Before Joveo, Emma co-founded Transeo Partners, a consulting firm focused on providing series A and B startups with go-to-market and operating strategies needed to scale and succeed. Prior to this, she was part of the executive team that grew Endicia (ecommerce shipping and logistics) from an $8M startup to $80M and an acquisition.

 

Earlier, Emma honed her passion for B2B marketing and strategy through leadership positions at Nuance Communications, Sun Microsystems and Remedy Corporation, as well as a handful of Silicon Valley start-ups. Emma holds a Bachelor’s degree from Colgate University.