Jaime Urquidi square

As Regional Vice President and CPG Lead at Parsable, Jaime Urquidi is responsible for growing the company’s presence in North America and Latin America, and helping customers quick-start their digital transformation efforts. A CPG subject matter expert and seasoned global supply chain leader, Jaime has more than 20 years of experience helping multi-billion-dollar CPG companies successfully implement large-scale operational improvements and obtain the highest levels of manufacturing excellence through world class manufacturing (WCM), lean manufacturing, and total productive maintenance (TPM) best practices.


Jaime has worked throughout the U.S. and Latin America, including Mexico and Chile. Prior to Parsable, he held operational leadership positions at Coca-Cola, Procter & Gamble, Mars, and Unilever, overseeing plants that employ hundreds of associates and produce hundreds of thousands of tons of product annually. He also served as head of logistics quality and systems for Walmart Mexico. Jaime holds an executive MBA from IPADE Business School, one of the top business schools in Latin America, as well as a Master of Science degree in industrial engineering from Purdue University and a bachelor’s degree in mechanical and electrical engineering from Ibero-American University (Universidad Iberoamericana) in Mexico City.